Leisure Trends Market Research – Scott Yeager

Scott nice and causally presented a pile of market research data. His presentation with all the details can be found below

Some quick facts:

• Its All about me mentality by customers
• They want to “Get it done in a day” showing time is in short supply
• Performance and innovation sell so does tech
• Trial should be the objective – offer intro and how to clinics

Have a look at the presentation. He has tons of interesting facts in it.

The Greening of Devils Thumb Ranch – Bob Fanch, owner

Devils Thumb almost fell in to the hands of a Dutch Land Developer. Instead, Bob Fanch purchased Diamond Bar Ranch, Devils Thumb and Northrope Ranch totalling 5000 Acres of “Raw Colorado”.

The Ranch has been recognized as a leader in green practices through its extensive use of Geothermal heating sources.

Cool “green” initiatives at the ranch that won Environmental Protection Agency Awards:

-Geothermal Heated Lodge and Cabins. The Lodge has 52 rooms and there are 16 cabins.
-Extensive use of pine beetle kill wood
-Sand based sewage treatment system
-use of recycled timbers
-Use of sustainable cleaning supplies
-Double flush toilets reduced water consumption by 50%

Devils Thumb donates a voluntary 1% tax on revenues to the local Land Trust. The lodge has devloped only 80 of the 5000 acres of land it owns. They have donated lands to the Land Trust as well.

The goal is to have organic and sustainable food wherever possible.

Future plans:

• grow their own produce at the ranch, the valley used to be the largest lettuce growing valley in Colorado.

• Hut system at altitude for back country skiing

• Cat Skiing

• Zip-line System

The Ranch hosts nearly 60 weddings a year, offers fishing, hiking and biking in the summer and cross country skiing and snowshoeing in the winter. The food service is extensive and top notch and many visitors (20%) pay a visit to the Spa.