Scott nice and causally presented a pile of market research data. His presentation with all the details can be found below
Some quick facts:
- Its All about me mentality by customers
- They want to “Get it done in a day” showing time is in short supply
- Performance and innovation sell so does tech
- Trial should be the objective – offer intro and how to clinics
Have a look at the presentation. He has tons of interesting facts in it.
