When Bob and Suzanne bought the ranch, it was in need of some love, both physically and in the business sense. Suzanne and Holly capitalized on the spectacular amenities and the unique Colorado experience that sets Devils Thumb apart from other resorts. By looking at the experience through the customer’s point of view and integrating departments to better market a Devil’s Thumb experience, Suzanne and Holly have communicated the riches of the natural Front Range Landscape to thousands of visitors.
Promotions were done through limited print ads, whatever they could afford, and a strong local and eventually international PR pushes. Holly gave some great advice, she said, “if you want your story told, you have to be the one telling it”.
Bob and Suzanne have committed to creating more than a ski resort, they’re building a legacy. The passion and commitment to that legacy is apparent the first time you step foot into one of their buildings.
Interesting notes from Suzanne about adding a Spa to your facilities:
- Increases length of stay by 1.5-2 days on average
- Results in $50 extra revenue per room on average
- 14%-22% of guests will take a spa treatment
Check out the Devils Thumb Ranch Spa here. – http://www.devilsthumbranch.com/index.cfm/page/Spa/pid/10204
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